Juice, Energy Simplified

Juice is a word that can mean energy, but it can also mean a fruity non-carbonated beverage. Combining those two definitions created this energy drink brand concept can design. A non-carbonated energy drink, with no artificial colors or preservatives, no sugar, and no bubbles. Energy simplified. I wanted to create a simple and colorful can design with a fun typographic element that felt fun and fresh. I created my color palette first, started with a lemon color and then expanding to bright pinks and purple. From there I played with fluidity in the colors to create a can that just screams juice.